Management (France) | 2026
Authors: Cotterlaz-Rannard G.; Breuillot A.; Bocquet R.; Markoff-Legrand A.
DOI: 10.37725/mgmt.2026.11499
Journal: Management (France)
Year: 2026
Publisher: DMSP Research Center
Document Type: Article
Open Access: All Open Access; Gold Open Access; Green Open Access
Cited by: 0
Despite recent research clarifying some of its core constructs, business model innovation (BMI) literature still lacks conceptual consistency, particularly regarding the architecture that articulates the mechanisms of value creation, delivery, and capture at the individual, organizational, value network, and societal levels of analysis. In response to recent research calling for the identification of BMI rationales, we draw on a systematic literature review to unravel how the rationales underlying the strategic choice to adopt BMIs shape and align the multilevel mechanisms that result in distinct coherent BMI architectures. Our contributions are twofold: first, we provide scholars with further conceptual consistency for BMI as well as new research avenues by identifying three main BMI architectures: (1) rational sympathy-based, (2) rational commitment-based, and (3) rational egoism-based. Second, this research provides a diagnostic and guiding tool to help managers select and align mechanisms within a cohesive BMI architecture to generate more sustainable value at various levels. © (2026), (DMSP Research Center). All rights reserved.
Business model innovation; Moral philosophy; Multilevel mechanisms; Systematic literature review