International Review of Management and Marketing | 2026
Authors: Calub F.D.
DOI: 10.32479/irmm.22375
Journal: International Review of Management and Marketing
Year: 2026
Publisher: Econjournals
Document Type: Article
Open Access: All Open Access; Gold Open Access
Cited by: 0
Micro, Small, and Medium Enterprises (MSMEs) fuel local innovation and employment but continue to face growth constraints in emerging economies. This study examined how internal firm characteristics enterprise size, years of operation, and owner’s educational attainment influence MSME performance in Bislig City, Philippines. Drawing on the Resource-Based View and Human Capital Theory, the research employed a quantitative correlational design using survey data from 236 MSME owners and managers. Multiple regression analysis revealed that enterprise size exerted the strongest influence on both sales’ growth and profitability, followed by years of operation and educational attainment. The results confirmed that firm performance depends on how entrepreneurs mobilize resources and apply managerial competence to overcome market limitations. By situating the analysis in a small urban economy in Mindanao, the study extended existing theories to a new context and provided empirical evidence for localized MSME policy design. The findings highlight the need for education-driven capacity building, innovation training, and credit access programs to strengthen MSME resilience and contribution to Sustainable Development Goals 8 and 9. © 2026 Econjournals. All rights reserved.
Bislig City; Enterprise Growth; Human Capital; MSME Performance; Resource-Based View; Sustainable Development