Geojournal of Tourism and Geosites | 2026
Authors: Çavuşoğlu S.
DOI: 10.30892/gtg.65212-1717
Journal: Geojournal of Tourism and Geosites
Year: 2026
Publisher: Editura Universitatii din Oradea
Document Type: Article
Open Access: All Open Access; Gold Open Access
Cited by: 0
This study aims to examine the influence of post-COVID-19 perceptions on food desire, perceived convenience of online food ordering, and purchase intentions in Turkiye. This research seeks to provide insights into how consumer behavior has been shaped in the aftermath of COVID-19. This study employed a convenience sampling method, gathering data from 435 individuals who order food online, both through digital platforms and offline locations in Gaziantep, Turkiye’s leading gastronomic city. The research hypotheses were tested using SmartPLS (PLS-SEM), analyzing measurement and structural models. The findings revealed that post-COVID-19 perceptions positively affect food desire and the perceived ease of online food ordering. Both food desire and perceived ease enhanced purchase intentions significantly. These results underscore the psychological and behavioral impacts of COVID-19, particularly in the context of online food delivery services. The study concludes that post-pandemic consumer perceptions continue to shape food-related desires and online purchase behaviors. By providing empirical evidence, this research contributes to the literature by bridging a gap in understanding the relationship between risk perception, cravings, and purchase intentions in Turkiye’s online food sector. © 2026 by the authors.
COVID-19 perception; food desire; food online ordering; purchase intention; SmartPLS