International Review of Management and Marketing | 2026
Authors: AlDana M.; Abbas A.E.; Jneid C.; Mosleh S.
DOI: 10.32479/irmm.23378
Journal: International Review of Management and Marketing
Year: 2026
Publisher: Econjournals
Document Type: Article
Open Access: All Open Access; Gold Open Access
Cited by: 0
This study investigates how distinct green HR practices, namely green training and development (GTD) and green employee empowerment and participation (GEE), affect employee green behavior (EGB) through attitudes and intentions within Lebanese SMEs. Guided by the AMO framework and the Theory of Planned Behavior, data from 367 employees were analyzed using PLS-SEM. Results indicate that GTD significantly influences employees’ attitudes toward green behavior, while GEE does not exhibit a direct effect. Employee attitude strongly predicts behavioral intention, which in turn drives green behavior. Notably, green transformational leadership did not significantly moderate the hypothesized relationships in the full sample; however, multigroup analysis suggests a marginal age-related variation in the empowerment–attitude relationship. The findings underscore the importance of cognitive and deliberate mechanisms in fostering sustainable employee behaviors in resource-constrained environments. Practical implications suggest targeted green training is vital for advancing organizational sustainability. © 2026 Econjournals. All rights reserved.
Attitude; Employee Green Behavior; Green Behavioral Intention; Green Employee Empowerment; Green HRM; Green Training and Development; Participation