ECONOMICS - Innovative and Economics Research Journal | 2026
Authors: Nassanbekova S.; Yeshenkulova G.; Nurguzhina A.; Ibrahim M.; Ibadildin N.
DOI: 10.2478/eoik-2026-0037
Journal: ECONOMICS - Innovative and Economics Research Journal
Year: 2026
Publisher: Sciendo
Document Type: Article
Open Access: All Open Access; Gold Open Access; Green Open Access
Cited by: 0
The rapid integration of generative artificial intelligence (AI) in education has created a growing need to understand the factors that shape students' adoption of these technologies. This study examines the behavioural, cognitive, and ethical determinants of AI chatbot use among university students. Drawing on the Technology Acceptance Model and the Technology Readiness Index, the study incorporates additional constructs, including transparency and ethics. Data were collected through an online questionnaire administered to 285 students and analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings indicate that optimism significantly influences perceived ease of use, which, together with perceived usefulness and transparency/ethics, positively affects students' intention to use AI chatbots. Transparency/ethics also exerts a direct effect on actual usage behaviour, underscoring the increasing importance of trust and responsible AI in educational contexts. The study provides both theoretical and practical implications for developers, educators, and policymakers seeking to encourage meaningful and responsible AI adoption in higher education. © 2026 ECONOMICS, published by Oikos Institut d.o.o.
AI chatbot adoption; AI ethics; generative AI; PLS-SEM; Technology Acceptance Model; Technology Readiness Index transparency