Proceedings on Engineering Sciences | 2026
Authors: Benayad M.A.; Dounia G.; Najia B.
DOI: 10.24874/PES08.01.010
Journal: Proceedings on Engineering Sciences
Year: 2026
Publisher: Faculty of Engineering, University of Kragujevac
Document Type: Article
Open Access: All Open Access; Gold Open Access; Green Open Access
Cited by: 0
The study of entrepreneurial success is situated within a complex and dynamic research field. While numerous studies have attempted to decipher the determinants of this success, our understanding of the underlying mechanisms remains partial. In this perspective, our research aimed to explore the factors influencing the sustainability of small and medium-size enterprises in Kenitra. By adopting a qualitative approach based on semi-structured interviews, we sought to understand the experiences and perceptions of entrepreneurs in all their complexity. After an in-depth review of the scientific literature, our empirical study identified three key categories of factors: individual factors, related to the entrepreneur's personal characteristics; contextual factors, related to the economic, social, and institutional environment; and organizational factors, linked to strategic choices and management practices. Our results, while confirming some of the conclusions of the existing literature, also provide important nuances. They highlight in particular the crucial role of social networks in accessing resources and opportunities, as well as the importance of constant adaptation to market changes. This study thus contributes to enriching the theoretical body of knowledge on entrepreneurship and offers avenues for reflection for public policies aimed at promoting the development of the local entrepreneurial ecosystem. © 2026 Published by Faculty of Engineeringg.
Approaches; Entrepreneur; Environmental Factors; Managerial Factors; Personal Factors