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ARTIFICIAL INTELLIGENCE AS A STRATEGIC LEVER FOR ENHANCING PERFORMANCE IN SERVICE SECTOR SUPPLY CHAINS: A SYSTEMATIC LITERATURE REVIEW

Business, Management and Economics Engineering | 2026

Paper Details

Authors: Badre E.M.; Sidouna S.; Chahbar H.; Mrabti A.; Lahrech A.

DOI: 10.3846/bmee.2026.24087

Journal: Business, Management and Economics Engineering

Year: 2026

Publisher: Vilnius Gediminas Technical University

Document Type: Article

Open Access: All Open Access; Gold Open Access; Green Open Access

Cited by: 1

Abstract

Purpose – this study was undertaken through a systematic literature review to identify the central role of Artificial Intelligence (AI) in improving supply chain performance across all service sectors. Research methodology – a dual methodological approach was used involving both quantitative and qualitative analysis. The former is largely based on a bibliometric analysis of 61 peer-reviewed articles published between 2019 and 2024. In this respect, two software tools, RStudio and VOSviewer, were used to provide a comprehensive bibliometric landscape. The second concerns a thematic content analysis of 25 full-text studies, focusing on AI techniques, performance results and industry-specific implementation challenges. Findings – the overall result of this systematic review indicates that AI contributes to service supply chain performance by improving forecasting, resilience, operational efficiency and real-time decision-making. Research limitations – however, limitations such as data availability, system interoperability, ethical risks and organizational resistance remain important. Practical implications – the results of this study help practitioners to select AI solutions suitable for their sector and to anticipate obstacles to integration. Originality/Value – this study provides a better understanding of how AI is reshaping supply chains in service industries, while identifying key avenues for both future research and practical adoption. © 2026 The Author(s). Published by Vilnius Gediminas Technical University.

Keywords

artificial intelligence; bibliometric analysis; performance; service supply chains; systematic literature review