Motivations: An Analysis of Tourist Behavior in Ecuador; [Motivaciones: un análisis del comportamiento turístico en Ecuador]

Paper Details

Authors: Quisimalín-Santamaría H.M.; Quisimalín-Santamaría L.G.; Garzón-Montaguano A.I.

DOI: 10.25145/j.pasos.2026.24.006

Journal: PASOS Revista de Turismo y Patrimonio Cultural

Year: 2026

Publisher: University of La Laguna

Document Type: Article

Open Access: All Open Access; Gold Open Access

Cited by: 0

Abstract

This study on tourism behavior in Ecuador analyses and synthesises the primary motivating factors for both domestic and international tourists. This piece of longitudinal research categorises visitor motivations while assessing the influence of various productive sectors that are a good fit for the same. Through factor analysis, three core motivational dimensions have been identified: satisfaction, adventure travel,and safety, with the latter currently of most significance. These findings hold considerable implications for strategic tourism development, facilitating market segmentation and fostering sustainable development from both the social and economic perspectives. © PASOS Revista de Turismo y Patrimonio Cultural.

Keywords

Behavior; Ecuador; Motivational factors; Sustainable development; Tourism

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