Investigating Research Streams of Conjoint Analysis: A Bibliometric Study

Paper Details

Authors:

DOI: 10.1007/BF03342715

Journal: Business Research

Year: 2010

Publisher: Springer

Document Type: Article

Open Access: All Open Access; Gold Open Access

Cited by: 24

Abstract

Conjoint analysis (CA) is one of the most important methods for preference elicitation. In this paper we investigate the intellectual structure within the conjoint analytical research community. Analyses based on single papers provide a method-based overview of streams of conjoint research. By using novel bibliometric techniques in this field we complement findings of existing reviews. We use co-citation and factor analysis of the most cited articles in SSCI to identify the most important articles and research streams. Seven research streams are revealed which are visualized by means of multidimensional scaling. Tables and graphics reveal the disciplinary affiliations of contributors to CA, the special structure within the classes as well as links between them. © 2010, The Author(s).

Keywords

bibliometric analysis; conjoint analysis

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