Artivate | 2026
Authors: Pandya S.P.
DOI: 10.34053/artivate.14.1.237
Journal: Artivate
Year: 2026
Publisher: University of Arkansas Press
Document Type: Article
Open Access: All Open Access; Gold Open Access; Green Open Access
Cited by: 0
This article reports on a survey of artistic entrepreneurs of Indian classical dance companies and studios (ICDC&S) in the diaspora and their clientele. Results suggested that diaspora ICDC&S are fairly sustainable businesses. Artistic entrepreneurs reported good self-efficacy in diaspora engagements, with variations due to gender, dance style, and entrepreneurial experience. The majority of ICDC&S clients reported high pro-cultural attitudes, a fair propensity to explore and commit to one's ethnic group, and high ideal-type value orientations. Diaspora ICDC&S are emerging sustainable business models that connect the artistic worlds to market realities and deploy culture/values to strategically carve a space within complex globalized landscapes. Copyright (c) 2026 Samta P. Pandya. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. https://creativecommons.org/licenses/by-nc-nd/4.0/.
cultural worldviews; diaspora; diaspora clientele; ethnic identity; holistic values; Indian classical dance companies and studios; sustainable business; values