E3 Journal of Economics, Business and Entrepreneurship in the Community of Portuguese-Speaking Countries | 2026
Authors: Pato M.L.
DOI: 10.29073/e3.v12i4.1176
Journal: E3 Journal of Economics, Business and Entrepreneurship in the Community of Portuguese-Speaking Countries
Year: 2026
Publisher: Ponteditora
Document Type: Article
Open Access: All Open Access; Gold Open Access
Cited by: 0
This paper examines the link between innovation and olive oil tourism, a rural tourism product tied to agricultural heritage and local identity. A systematic review of Scopus-indexed studies shows research is limited and centered in Mediterranean countries, particularly Spain. Studies mainly focus on "innovation through tradition," where creative reinterpretations of olive-based culture, gastronomy, and landscapes enhance tourism experiences. Olive oil tourism emerges as a hybrid model, blending traditional knowledge with modern practices to boost competitiveness and development. However, further empirical research is needed to understand how innovations are implemented and perceived by tourists and communities. Future research should broaden geographic scope and address community participation and service innovation. © 2026, Ponteditora. All rights reserved.
innovation; literature review; Olive oil tourism; Scopus; tradition