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CHOOSING APPROACHES TOWARDS INVESTMENT DECISIONS: A CASE STUDY OF ARTIFICIAL INTELLIGENCE (AI) BASED METHOD USE

Economics and Sociology | 2026

Paper Details

Authors: Maknickienė N.; Maknickas A.; Tvaronavičienė M.

DOI: 10.14254/2071-789X.2026/19-1/13

Journal: Economics and Sociology

Year: 2026

Publisher: Centre of Sociological Research

Document Type: Article

Open Access: All Open Access; Gold Open Access; Green Open Access

Cited by: 0

Abstract

Intensive development of digitalisation tools and digital financial services significantly increases the range of societal actors who are interested and can make financial decisions about using available funds. Since there is a wide range of approaches towards investment making, choosing a method from the available menu has become a partly sociological decision. Institutional investors, SMEs and individual investors are increasingly using artificial intelligence algorithms. The paper offers an analysis of a specific AI investment decision method, i.e., the Cuckoo Selection algorithm. It is based on the logic of cuckoo breeding and was applied to stock selection and portfolio optimisation for three data sets in different markets. The goal of minimising risk was to reduce risk, but at the expense of profitability. When the Cuckoo Selection algorithm was applied to maximise the Sharpe ratio, both stock selection and portfolio optimisation showed an increase in diversification efficiency. The algorithm proved to be particularly useful when it was used for selection, and optimisation was performed by other known algorithms. This research can be useful in automating financial decisions and developing recommendation systems for investors who are interested in efficient allocation of available funds, whether it is financial fund management, investment of underused funds, or financial project management. © 2026, Centre of Sociological Research. All rights reserved.

Keywords

AI; Cuckoo Search; diversification; financial funds management; Genetic algorithms; investment decisions; nature-inspired; portfolio optimization; recommender system; stock selection; swarm intelligence