TEM Journal | 2026
Authors: Kiyadi I.; El Gharbaoui O.; El Boukhari H.
DOI: 10.18421/TEM151-46
Journal: TEM Journal
Year: 2026
Publisher: UIKTEN - Association for Information Communication Technology Education and Science
Document Type: Article
Open Access: All Open Access; Gold Open Access
Cited by: 0
In today's education system, digitalization is becoming a vital necessity. Government and other organizations are heavily investing in integrating intelligent systems into institutions to establish better education systems. This study introduces a modified version of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) and incorporates trust to strengthen the conceptual model. This paper is designed to investigate how UTAUT 2 factors influence students' intention to use Rosetta Stone at Sidi Mohamed Ben Abdellah University (USMBA), providing insights into technology adoption in higher education. Using partial least squares regression (PLS), this study concludes that hedonic motivation, facilitating conditions, performance expectancy, and social influence can all positively impact user intention. Nevertheless, trust, along with effort expectancy, does not demonstrate a significant association with user intention. The analytical results of this research are crucial for decision-makers to understand user intentions towards new platforms, especially in university settings. © 2026 Ikrame Kiyadi, Ouissale El Gharbaoui & Hayat El Boukhari; published by UIKTEN. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 4.0 License.
intelligent systems; Rosetta Stone; trust; user characteristics; UTAUT 2