International Review of Management and Marketing | 2026
Authors: Alzuod M.A.
DOI: 10.32479/irmm.22985
Journal: International Review of Management and Marketing
Year: 2026
Publisher: Econjournals
Document Type: Article
Open Access: All Open Access; Gold Open Access
Cited by: 0
This aim of study is determining the impact of information technology use and its dimensions; equipment, software, databases, people, and networks, on achieving sustainable competitive advantage and its dimensions; quality, flexibility, innovation, and lower cost, in Airlines companies. The study targeted employees in senior and middle management. The study adopted approach of a descriptive analytical by using the IBM SPSS Statistics Software. The study used a comprehensive sampling of all participants, which consisted of 324 supervisory positions at Royal Jordanian Airlines. Only 260 questionnaires distributed were considered usable for next analysis, that it represents 80% of the population. The study concluded that there is a significant positive statistically impact of information technology use and its dimensions; equipment, software, databases, people, and networks, on achieving sustainable competitive advantage and its various dimensions; quality, flexibility, innovation, and lower cost, in Airlines companies. The study emphasized in their recommendations on enhancing the use of information technology and supporting it in its dimensions: (Equipment, software, databases, people, and networks), for its important and positive role in achieving a sustainable competitive advantage in Airlines companies. © 2026 Econjournals. All rights reserved.
Airlines Companies; Information Technology Use; Jordan; Sustainable Competitive Advantage