Omnichannel Retail: A Strategic Approach for Planning and Decision Making | 2026
Authors: Lindblom A.; Kautto M.; Mitronen L.
DOI: 10.1007/978-3-032-09745-3
Journal: Omnichannel Retail: A Strategic Approach for Planning and Decision Making
Year: 2026
Publisher: Springer Nature
Document Type: Book
Open Access: All Open Access; Gold Open Access
Cited by: 1
The retail industry is currently undergoing the biggest transformation in its history. Driven by the digitalization of commerce, new technological innovations and tools, as well as ever-evolving consumer trends and emerging forms of consumption, retail business models are becoming fully omnichannel. This textbook provides a strategic approach to modern omnichannel retailing, its content, and its logic. It offers students the chance to create a strategic business plan that helps retailers make strategic choices and decisions that enable or facilitate the transition to omnichannel operations and the effective management of an omnichannel business. It addresses key topics, including: • Customer journey and customer experience. • Business models and service concepts. • Revenue streams. • Retail mix decisions. • Physical and digital channels. • Channel management and integration. • Metrics. Also offering a glossary-style overview of more than 200 key retail industry concepts, this book provides students with a comprehensive understanding of omnichannel retail, forming a solid foundation for managing and further developing retail business operations across physical and digital channels. © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2026.
Economics; Information systems; Sales; Strategic planning; Business models; Consumer trends; Decisions makings; Digital channel; Physical channels; Retail business; Retail industry; Strategic approaches; Technological innovation; Technological tools; Decision making