Journal of Project Management (Canada) | 2026
Authors: Nguyen T.B.T.; Tran Q.B.; Nguyen T.T.C.; Duong T.Q.L.; Hoang T.V.
DOI: 10.5267/j.jpm.2026.3.001
Journal: Journal of Project Management (Canada)
Year: 2026
Publisher: Growing Science
Document Type: Article
Open Access: All Open Access; Gold Open Access
Cited by: 0
This study aims to examine the effects of various factors on the sustainable development of agricultural tourism value chains in the North Central region of Vietnam. The study employs a quantitative research approach using multiple regression analysis. The data were collected from a survey of 471 respondents who are stakeholders involved in the agricultural tourism value chain, including tourists (aged 18 and above), farmers, tourism enterprises, and organizations operating in the agricultural sector in the North Central region of Vietnam. The research findings indicate that five factors significantly affect the sustainable development of agricultural tourism value chains. Among these, two factors have positive effects, ranked in order of influence as the effectiveness of agricultural tourism value chain linkages and access to financial services. Meanwhile, three risk-related factors associated with agricultural tourism value chain linkages have negative effects, ranked in order of influence as customer-related risk, environmental risk, and supply-related risk. Based on the research results, the authors propose several recommendations to promote the sustainable development of agricultural tourism value chains in the North Central region of Vietnam in the coming period. © 2026 by the authors
Access to financial services; agricultural tourism value chains; Effectiveness of agricultural; Risks in agricultural tourism; Sustainable development of; tourism value chain linkages; value chain linkages