Geojournal of Tourism and Geosites | 2026
Authors: Kumboon A.; Khiewpan R.; Suebsuntorn S.; Subyubon P.; Chaya P.
DOI: 10.30892/gtg.65229-1734
Journal: Geojournal of Tourism and Geosites
Year: 2026
Publisher: Editura Universitatii din Oradea
Document Type: Article
Open Access: All Open Access; Gold Open Access
Cited by: 0
This article aims to study the tourism potential, analyze related factors, and propose a creative community-based tourism development plan for Nakhon Nayok Province, Thailand. The sample was 400 tourists to learn in this way: Components of Tourism (9As), Components of Community-Based Tourism (CBT), and Elements of Influence on the Performance of Creative Tourism Management are the three factors that comprise the structural model of community-based components towards creative tourism in Nakhon Nayok Province, Thailand. The model is developed by feeding quantitative data into statistical software, such as the AMOS and SPSS applications. The first statistical method to confirm factors was confirmation factor analysis (CFA). A measurement model was then used to assess the model fit. Thus, structural equation modeling (SEM) was then used to analyze the correlations between the relevant parameters. The model exhibited a strong fit, as shown by Chi-square = 66.862, df = 56, p = .152 (>.05), CMIN/DF = 1.194 (<3), GFI = .978 (>.90), and RMSEA = .022 (<.08). The researcher's final model for managing creative community tourism in Nakhon Nayok Province incorporates the theory's conclusions and offers recommendations for tourism development to help future travelers. Three development approaches are discussed: First Method: Context and community resources. Second Method: Process-based development should Third Method: Partnerships for expansion. © 2026 by the authors.
a structural model; community-based tourism; components of tourism (9As); creative tourism; tourism management