Periodica Polytechnica Social and Management Sciences | 2010
Authors:
DOI: 10.3311/pp.so.2010-1.04
Journal: Periodica Polytechnica Social and Management Sciences
Year: 2010
Publisher: Budapest University of Technology and Economics
Document Type: Article
Open Access: All Open Access; Gold Open Access
Cited by: 2
Technology roadmapping (TRM) is a technique for exploring the evolution of markets, products, technologies, and their linkages. During our Hungarian TRM-applications we found important a clear business need; senior level ownership; effective communication; information and knowledge sharing; spending considerable time at the beginning; preferring less frequent but longer workshops than more frequent shorter ones; involving all related functions, active participation of senior managers; having a TRM-champion inside the company; a case-study-based training to teach TRM; and calling TRM a different name at the beginning. © Periodica Polytechnica 2010.
Business strategy; Technology management; Technology roadmapping; Technology strategy