GBU College Logo
Sign in with GBU Microsoft

Enhancing business students' data analytics skills through DataCamp mobile learning: A two-year quasi-experimental study

Research and Practice in Technology Enhanced Learning | 2026

Paper Details

Authors: de la Puente M.; Torres J.; Guzman H.

DOI: 10.58459/rptel.2026.21043

Journal: Research and Practice in Technology Enhanced Learning

Year: 2026

Publisher: Asia-Pacific Society for Computers in Education

Document Type: Article

Open Access: All Open Access; Gold Open Access

Cited by: 0

Abstract

This research evaluated DataCamp: Data Science & AI effectiveness in developing data analytics competencies among business administration undergraduates. Through a two-year quasi-experimental design, the study compared learning outcomes between 500 students using the mobile platform versus traditional instruction across three universities. Statistical analyses showed enhanced mobile learning performance (β = 0.86, p = 0.041). Growth Mixture Models identified three learning trajectories, with 45% displaying consistent improvement. The study measured competencies in data visualization, statistical analysis, and business applications. Regular platform interaction correlated with improved outcomes. Students valued accessibility but reported challenges with advanced concepts, highlighting implementation enhancement opportunities. © The Author(s). 2026.

Keywords

business statistics; data analytics education; educational technology; mobile game-based learning; quantitative skills development