Tourism and Management Studies | 2026
Authors: dos Santos Camargo K.J.; Limberger P.F.; Sohn A.P.L.; Mendes-Filho L.; Pereira T.
DOI: 10.18089/tms.20260201
Journal: Tourism and Management Studies
Year: 2026
Publisher: University of Algarve
Document Type: Article
Open Access: All Open Access; Gold Open Access
Cited by: 0
This study examines the determinants of baby boomers' intention to use travel planning technologies before travel and clarifies how satisfaction and attitude shape this intention in a repeated use context. Using partial least squares structural equation modelling on 155 valid questionnaires collected from baby boomers participating in elderly social groups in Brazil, the model explains 42.8% of the variance in intention to use. Results show that perceived ease of use increases satisfaction and has a positive indirect effect on attitude and intention, whereas perceived usefulness does not significantly influence satisfaction, attitude, or intention. Satisfaction strongly predicts attitude and contributes to intention to use. Personal innovativeness has a positive direct effect on satisfaction and an indirect effect on attitude, while perceived financial cost reduces attitude and intention through negative indirect effects. Social influence is not significant. The findings suggest that tourism organisations should prioritise simple, stable interfaces, reduce perceived effort and costs, and support experimentation to increase adoption among older travellers. © (2026), (University of Algarve). All right reserved.
Atitude; attitude; Baby boomers; Generation cohort theory; Geração baby boomer; Modelo de aceitação da tecnologia; satisfaction; Satisfação; Technology acceptance model; Tecnologias de planejamento de viagens; Teoria das coortes geracionais; Travel planning technologies