Journal of Global Tourism Research | 2026
Authors: Rellon M.P.; Chavez J.V.; Barba M.I.D.; Gambala A.A.; Paz P.P.; Sareno E.I.
DOI: 10.37020/jgtr.11.1_41
Journal: Journal of Global Tourism Research
Year: 2026
Publisher: Union Press
Document Type: Article
Open Access: All Open Access; Gold Open Access
Cited by: 0
Despite the growing recognition of inclusivity as a normative ideal, a critical gap exists in understanding how equitable service is sustained when frontline staff must simultaneously manage the high-pressure demands of a service-obsessed clientele. This study examines how hospitality professionals negotiate this tension in selected establishments—spanning from mid-scale business hotels to premium resorts—across the Zamboanga Peninsula and Western Visayas. Using an exploratory qualitative approach, semi-structured interviews were conducted with 18 managers and front desk attendants. Reflexive thematic analysis uncovered that inclusivity is not treated as a fixed policy, but as a dynamic regulatory mechanism interdependent with emotional labor and service quality. Participants highlighted the necessity of structured service standards, controlled flexibility, and emotional boundary management to distribute attention fairly, prevent the unintentional marginalization of less assertive guests, and protect staff from emotional exhaustion. The study proposes the Inclusive Service Equilibrium framework, demonstrating how inclusive service management acts as a balancing mechanism, aligning personalization, fairness, and operational limits in performance-driven environments. By positioning inclusivity as an operational system rather than a reactive gesture, the research illustrates how service quality and equity can practically coexist, offering a replicable model for global high-contact service settings managing diverse clienteles. © 2026 International Society for Tourism Research.
customer-inclusive environment; hospitality businesses; inclusive service management; service equity; services-obsessed clientele