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A STUDY TO DETERMINE THE PERCEPTION LEVELS OF EVENTS ORGANISED SPECIFICALLY FOR TOURIST DESTINATIONS; [ESTUDIO PARA DETERMINAR LOS NIVELES DE PERCEPCIÓN DE LOS EVENTOS ORGANIZADOS ESPECÍFICAMENTE PARA DESTINOS TURÍSTICOS]

Turismo y Sociedad | 2026

Paper Details

Authors: Bilgiçli İ.; Yildirgan R.; Akyol C.; Çakin N.S.; Yildirgan M.S.

DOI: 10.18601/01207555.n38.05

Journal: Turismo y Sociedad

Year: 2026

Publisher: Universidad Externado de Colombia

Document Type: Article

Open Access: All Open Access; Gold Open Access; Green Open Access

Cited by: 0

Abstract

The promotion and organization of leisure-related events attract potential tourists, interested in such activities, to the regions where these events are held, thus ensuring the development of tourism. In the context of contemporary tourism, cultural, artistic, and sporting events are considered effective strategies for creating an image of the destination where they take place. The aim of this study is to examine the participants’ experiences at a specific event, the 3rd Eşme Quince Festival, in order to identify differences in their participation and their perception of it, using the participants’ sociodemographic characteristics and specific dimensions (affective, physical, cognitive, and innovation) as study variables. To this end, 392 festival attendees were surveyed, and their experience was analyzed from various dimensions: affective, physical, cognitive, and innovative. The results show that certain sociodemographic variables of the participants, such as age, gender, education level, and experience, influenced both their participation in the event and their perception of it; in contrast, their income level did not significantly affect these aspects. © 2026, Universidad Externado de Colombia. All rights reserved.

Keywords

destination; event; Eşme (Kocaeli / Türkiye); festival