International Review of Management and Marketing | 2026
Authors: Quang T.D.; Thai D.N.; Kim O.T.T.; Thuy V.H.T.
DOI: 10.32479/irmm.19382
Journal: International Review of Management and Marketing
Year: 2026
Publisher: Econjournals
Document Type: Article
Open Access: All Open Access; Gold Open Access
Cited by: 0
The study focuses on measuring factors affecting tourists’ satisfaction and intention to return to a destination in Vietnam. The theoretical model is built on basement of “Expectation - Perception,” American Customer Satisfaction Index (ACSI), European Customer Satisfaction Index (ECSI) and Holsat, suitable for the context of Vietnam tourism. Through surveying 398 observation samples using SPSS 29 and AMOS 29 software, testing unidirectional, multidirectional concepts and SEM linear structural model, the study has shown that tourists’ satisfaction and return intention to the destinations in Vietnam is not only directly affected by destination image, perceived service quality, perceived value, perceived attractiveness, but also indirectly affected by expectations. The conclusions of the model are valuable in proposing management implications for tourism service businesses, destination managers and state tourism management agencies in Vietnam. © 2026 Econjournals. All rights reserved.
Factors Effect Satisfation and Return Intention of Tourists; Satisfaction and Return Intention; Vietnamses Destinations