Journal of Logistics, Informatics and Service Science | 2026
Authors: Jotikasthira C.; Srivarapongse T.; Sukortpromme S.; Onputtha S.
DOI: 10.33168/JLISS.2026.0502
Journal: Journal of Logistics, Informatics and Service Science
Year: 2026
Publisher: Success Culture Press
Document Type: Article
Open Access: All Open Access; Gold Open Access
Cited by: 0
This research is a study of the impact of health tourism entrepreneur competency on sustainable tourism management and economic value added in the senior health tourism service business. The research used a quantitative approach and collected data from health tourism entrepreneurs in the elderly age group, who operate businesses in Bangkok and the central region. A questionnaire was collected from a sample of 400 people. The data was analyzed by partial least squares structural equation modeling (PLS-SEM) to study the relationship between variables. The results of the analysis showed that health tourism entrepreneur competency had a direct impact on sustainable tourism management and economic value added, while sustainable tourism management had a direct impact on economic value added and acted as a mediating variable between health tourism entrepreneur competency and economic value added. The results of this research highlight the importance of developing the competencies of health tourism entrepreneurs in promoting sustainable management and adding economic value, which has important implications for policy formulation, training program development and business strategies. Promoting the use of environmentally friendly technologies and approaches can help healthy tourism businesses grow sustainably and become internationally competitive. © 2026, Success Culture Press. All rights reserved.
economic value added; health tourism entrepreneur competency; senior health tourism service business; sustainable tourism management