International Journal of Analysis and Applications | 2026
Authors: Xian T.; Ke Y.
DOI: 10.28924/2291-8639-24-2026-104
Journal: International Journal of Analysis and Applications
Year: 2026
Publisher: Etamaths Publishing
Document Type: Article
Open Access: All Open Access; Gold Open Access
Cited by: 0
This study explores how human-computer interaction technology, cultural motivation, and emotional connection influence player loyalty in Guangzhou Maritime Silk Road cultural heritage games. Based on the Technology Acceptance Model, Cultural Value Theory, and Emotional Investment Theory, a conceptual model was constructed and tested through stratified random sampling of 438 game players using structural equation modeling. Results reveal that human-computer interaction quality (β=0.342), cultural motivation intensity (β=0.267), and emotional connection degree (β=0.385) all significantly and positively impact player loyalty, with emotional connection being the most critical factor. Emotional connection partially mediates the relationship between human-computer interaction technology and player loyalty (42.3% of total effect), while cultural motivation significantly moderates the interaction technology-emotional connection relationship (β=0.156). The model explains 61.4% of player loyalty variance, providing theoretical guidance for cultural heritage game design. © 2026 the author(s).
Cultural heritage; Emotional connection; Human-computer interaction; Maritime Silk Road; Player loyalty; Structural equation modeling